In this paper, we introduce ECom-Bench, the first benchmark framework for evaluating LLM agent with multimodal capabilities in the e-commerce customer support domain. ECom-Bench features dynamic user simulation based on persona information collected from real e-commerce customer interactions and a realistic task dataset derived from authentic e-commerce dialogues. These tasks, covering a wide range of business scenarios, are designed to reflect real-world complexities, making ECom-Bench highly challenging. For instance, even advanced models like GPT-4o achieve only a 10-20% pass^3 metric in our benchmark, highlighting the substantial difficulties posed by complex e-commerce scenarios. The code and data have been made publicly available at https://github.com/XiaoduoAILab/ECom-Bench to facilitate further research and development in this domain.

Progress toward Artificial General Intelligence (AGI) faces significant bottlenecks, particularly in rigorously evaluating complex interactive systems and acquiring the vast interaction data needed for training adaptive agents. This paper posits that user simulation -- creating computational agents that mimic human interaction with AI systems -- is not merely a useful tool, but is a critical catalyst required to overcome these bottlenecks and accelerate AGI development. We argue that realistic simulators provide the necessary environments for scalable evaluation, data generation for interactive learning, and fostering the adaptive capabilities central to AGI. Therefore, research into user simulation technology and intelligent task agents are deeply synergistic and must advance hand-in-hand. This article elaborates on the critical role of user simulation for AGI, explores the interdisciplinary nature of building realistic simulators, identifies key challenges including those posed by large language models, and proposes a future research agenda.

Task-oriented LLM-based agents are increasingly used in domains with strict policies, such as refund eligibility or cancellation rules. The challenge lies in ensuring that the agent consistently adheres to these rules and policies, appropriately refusing any request that would violate them, while still maintaining a helpful and natural interaction. This calls for the development of tailored design and evaluation methodologies to ensure agent resilience against malicious user behavior. We propose a novel threat model that focuses on adversarial users aiming to exploit policy-adherent agents for personal benefit. To address this, we present CRAFT, a multi-agent red-teaming system that leverages policy-aware persuasive strategies to undermine a policy-adherent agent in a customer-service scenario, outperforming conventional jailbreak methods such as DAN prompts, emotional manipulation, and coercive. Building upon the existing tau-bench benchmark, we introduce tau-break, a complementary benchmark designed to rigorously assess the agent's robustness against manipulative user behavior. Finally, we evaluate several straightforward yet effective defense strategies. While these measures provide some protection, they fall short, highlighting the need for stronger, research-driven safeguards to protect policy-adherent agents from adversarial attacks

User simulators are essential to conversational AI, enabling scalable agent development and evaluation through simulated interactions. While current Large Language Models (LLMs) have advanced user simulation capabilities, we reveal that they struggle to consistently demonstrate goal-oriented behavior across multi-turn conversations-a critical limitation that compromises their reliability in downstream applications. We introduce User Goal State Tracking (UGST), a novel framework that tracks user goal progression throughout conversations. Leveraging UGST, we present a three-stage methodology for developing user simulators that can autonomously track goal progression and reason to generate goal-aligned responses. Moreover, we establish comprehensive evaluation metrics for measuring goal alignment in user simulators, and demonstrate that our approach yields substantial improvements across two benchmarks (MultiWOZ 2.4 and τ -Bench). Our contributions address a critical gap in conversational AI and establish UGST as an essential framework for developing goal-aligned user simulators.

In this study, we explore the application of Large Language Models (LLMs) for generating synthetic users and simulating user conversations with a task-oriented dialogue system and present detailed results and their analysis. We propose a comprehensive novel approach to user simulation technique that uses LLMs to create diverse user profiles, set goals, engage in multi-turn dialogues, and evaluate the conversation success. We employ two proprietary LLMs, namely GPT-4o and GPT-o1 (Achiam et al., 2023), to generate a heterogeneous base of user profiles, characterized by varied demographics, multiple user goals, different conversational styles, initial knowledge levels, interests, and conversational objectives. We perform a detailed analysis of the user profiles generated by LLMs to assess the diversity, consistency, and potential biases inherent in these LLM-generated user simulations. We find that GPT-o1 generates more heterogeneous user distribution across most user attributes, while GPT-4o generates more skewed user attributes. The generated set of user profiles are then utilized to simulate dialogue sessions by interacting with a task-oriented dialogue system.

User simulation is an emerging interdisciplinary topic with multiple critical applications in the era of Generative AI. It involves creating an intelligent agent that mimics the actions of a human user interacting with an AI system, enabling researchers to model and analyze user behaviour, generate synthetic data for training, and evaluate interactive AI systems in a controlled and reproducible manner. User simulation has profound implications for diverse fields and plays a vital role in the pursuit of Artificial General Intelligence. This paper provides an overview of user simulation, highlighting its key applications, connections to various disciplines, and outlining future research directions to advance this increasingly important technology.

Evaluation of policies in recommender systems typically involves A/B testing using live experiments on real users to assess a new policy's impact on relevant metrics. This ``gold standard'' comes at a high cost, however, in terms of cycle time, user cost, and potential user retention. In developing policies for ``onboarding'' new users, these costs can be especially problematic, since on-boarding occurs only once. In this work, we describe a simulation methodology used to augment (and reduce) the use of live experiments. We illustrate its deployment for the evaluation of ``preference elicitation'' algorithms used to onboard new users of the YouTube Music platform. By developing counterfactually robust user behavior models, and a simulation service that couples such models with production infrastructure, we are able to test new algorithms in a way that reliably predicts their performance on key metrics when deployed live. We describe our domain, our simulation models and platform, results of experiments and deployment, and suggest future steps needed to further realistic simulation as a powerful complement to live experiments.

Due to the advantages in the cost-efficiency and reproducibility, user simulation has become a promising solution to the user-centric evaluation of information retrieval systems. Nonetheless, accurately simulating user search behaviors has long been a challenge, because users' actions in search are highly complex and driven by intricate cognitive processes such as learning, reasoning, and planning. Recently, Large Language Models (LLMs) have demonstrated remarked potential in simulating human-level intelligence and have been used in building autonomous agents for various tasks. However, the potential of using LLMs in simulating search behaviors has not yet been fully explored. In this paper, we introduce a LLM-based user search behavior simulator, USimAgent. The proposed simulator can simulate users' querying, clicking, and stopping behaviors during search, and thus, is capable of generating complete search sessions for specific search tasks. Empirical investigation on a real user behavior dataset shows that the proposed simulator outperforms existing methods in query generation and is comparable to traditional methods in predicting user clicks and stopping behaviors. These results not only validate the effectiveness of using LLMs for user simulation but also shed light on the development of a more robust and generic user simulators.

Due to the excellent capacities of large language models (LLMs), it becomes feasible to develop LLM-based agents for reliable user simulation. Considering the scarcity and limit (e.g., privacy issues) of real user data, in this paper, we conduct large-scale user simulation for web search, to improve the analysis and modeling of user search behavior. Specially, we propose BASES, a novel user simulation framework with LLM-based agents, designed to facilitate comprehensive simulations of web search user behaviors. Our simulation framework can generate unique user profiles at scale, which subsequently leads to diverse search behaviors. To demonstrate the effectiveness of BASES, we conduct evaluation experiments based on two human benchmarks in both Chinese and English, demonstrating that BASES can effectively simulate large-scale human-like search behaviors. To further accommodate the research on web search, we develop WARRIORS, a new large-scale dataset encompassing web search user behaviors, including both Chinese and English versions, which can greatly bolster research in the field of information retrieval. Our code and data will be publicly released soon.

One of the major impediments to the development of new task-oriented dialogue (TOD) systems is the need for human evaluation at multiple stages and iterations of the development process. In an effort to move toward automated evaluation of TOD, we propose a novel user simulator built using recently developed large pretrained language models (LLMs). In order to increase the linguistic diversity of our system relative to the related previous work, we do not fine-tune the LLMs used by our system on existing TOD datasets; rather we use in-context learning to prompt the LLMs to generate robust and linguistically diverse output with the goal of simulating the behavior of human interlocutors. Unlike previous work, which sought to maximize goal success rate (GSR) as the primary metric of simulator performance, our goal is a system which achieves a GSR similar to that observed in human interactions with TOD systems. Using this approach, our current simulator is effectively able to interact with several TOD systems, especially on single-intent conversational goals, while generating lexically and syntactically diverse output relative to previous simulators that rely upon fine-tuned models. Finally, we collect a Human2Bot dataset of humans interacting with the same TOD systems with which we experimented in order to better quantify these achievements.